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HOFFSTORY #1

LAURA VELASCO

Mediterranean Lover, Calligraphy, Communication expert.

“When you buy a product in which there is a manual process, you are buying time and time is the most precious thing we have”, relates Laura Velasco sitting in her most inspirational zone – her home. Moving from the capital city to the Mediterranean part was easy for her.

She always dreamed about living next to the sea doing what she loves the most; Calligraphy. She loves the calming and beautiful sound of the nib, which became her favourite working tool. We visited her in Valencia and spoke with her about inspirations, the important part of the manual process and her discovery of HOFF.


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